Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy. This is why CIS Continuous Improvement Software excels in CRM. All of these CRM requirements are totally integrated into one CRM Solution including the Cross-Platform Communication capability of CIS!
Challenges / Solutions
Customer correspondence and follow-up actions never seem to get completed on time. Often we lose a sale before we even know about it. CIS provides a customer profile and continuous control of all correspondence and actions. In addition, each customer log entry allows for customer feedback and next actions required to close the sale including the ability to upload documents such as RFQs, customer requirement specifications, pictures and more. Actions can be assigned to anyone in the company and will be followed-up with reminder E-mails or communications. The actions appear on the manager's action list and on the Master Corporate Calendar so that they are never forgotten. Late actions are instantly reported. Records of Contract Review are maintained and instantly available for review during an audit.
Every organization has a standard process that satisfies the majority of their customers. However, some customers may have special requirements. These special requirements often become lost or forgotten in the middle of signing the contract and executing the job. CIS has a Special Requirements module that is linked to the Quotation Module. Special requirements can be entered into this section in the sequence of the processes. Customer special forms, procedures and pictures of the process set-up can be uploaded for each process step. All personnel have access to the special requirements module to ensure that all processes are executed correctly. This section also is a very powerful training tool for new employees.
The CIS Solution
There are no other management tools on the marketplace today that even compare with our CIS (Continuous Improvement Software).
By ensuring that the process is completely established at the sales process and that the information is instantly available to all concerned personnel, we ensure the proper flow down of information to operations and thereby ensure Success!
Action Item & Calendars | Auditing | Back-Up and Integration | Calibration & Maintenance
Communication | Corrective Action | Customer Supplied Product | Customer Feedback
Customer Requirements | Customizing CIS | Documentation Management | Human Resource & Training
Inspection | E-Mail Notifications | Management Meetings | Near Misses | Nonconformity
Objectives | Online Access Internet | Preventive Action | Reports and Graphs | Sales and Marketing
Vendor Management | Work Orders | Frequently Asked Questions | Power Point Shows
The SAAS Approach | Server Options | CISLite vs CIS Full Version | Environmental Management
Food Safety | X-Engineered to Work | X-Engineering Slide-Show | Down Time | I Need More Information